Hospitality network

• Accommodation establishments
• Experience centers, theme parks
• Entertainment venues
• Libraries
• Cultural institutions
• Dining establishments
• Tourism farmsteads
• Co-working spaces
• Transportation companies
• Guides

• Desire to enhance the company’s hospitality quality – the company aims to expand its guest profile and improve service quality.
• Expanding marketing opportunities – joint marketing, highlighting members on the Tartu 2024 website and social media channels.
• Networking with each other – all network members can collaborate and exchange experiences.
• Impact on economic results – potentially more customers, which has a positive effect on the company’s financial performance.

• Shared label usage on company premises (doors/windows).
• Tartu 2024 pins for service personnel (10 free badges, and the option to purchase more at a discounted rate).
• Opportunity to present Tartu 2024 marketing materials (programme booklets, brochures).
• Purchase Tartu 2024 merchandise (shirts, hoodies, etc.) at a discounted price from the Tartu 2024 online store.
• Ability to order additional Tartu 2024 branding elements (flags, light boxes, etc.) to leverage the European Capital of Culture’s branding elements for increased visibility.
• The Tartu 2024 hospitality network member’s website can feature network’s emblem and additional information about the European Capital of Culture’s activities.
• Highlighting company’s network membership on Tartu 2024 social media accounts
• As an additional option, companies can develop and promote a Tartu 2024 themed food or beverage.

Tartu 2024 hospitality network members have the right to use Tartu 2024 trademark on their company’s products, service personnel uniforms, promotional materials, and other locations.

• Sharing the hospitality training video and questionnaire with your employees.
• Alignment with Tartu 2024 values – Familiarisation with the guidelines for organising environmentally friendly events and, if possible, adhering to the minimum requirements.
• Sharing network branding/messages – Sharing information about Tartu 2024 and the programme’s highlights.

• Joining the network is free of charge. Tartu 2024 reserves the right to accept or reject potential new members.
• Joining is open from April 2023 to the first half of 2024.
• Tartu 2024’s hospitality network’s plans beyond 2024 will be developed in collaboration with the Tartumaa Tourism Foundation and the South Estonian Tourism Cluster.