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The ambassadors of Tartu 2024 are outstanding people who are either from Southern Estonia, involved in the Culture Capital programme or are simply big fans of the region

Each one of them is a proud ambassador of culture, who spreads the good news that Tartu, together with Southern Estonia, will be the European Capital of Culture in 2024.

Tartu 2024 ambassadors include musicians, athletes, actors, scientists, as well as influencers, entrepreneurs and street artists. With their diverse following, they give momentum to the European Capital of Culture programme so that it reaches more versatile audiences. They also carry with them the creative idea of Tartu 2024 – the Arts of Survival – each one of them representing a different form.