1. Communicate environmentally friendly principles consistently – to the public, visitors, organising team, partners, vendors, and participants at the presentation areas. Use simple language and avoid professional vocabulary.
2. Establish clear and simple guidelines for the environmental and waste management rules that reach target groups (e.g., vendors, participants at the presentation areas, and others) in time. Environmentally friendly management rules must be reminded to the production and construction teams, vendors, and partners before, during, and after the event.
3. Raising the awareness of environmental friendliness must be supported by the public communication of the event and infographics at the event (signs, labels, etc.).
4. Prepare possible answers for criticism from the community, participants, and media (e.g., greenwashing accusations, negative attitudes towards the visitors’ additional effort).