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Tartu 2024 Presents: Estonian Fashion Festival

We are in fashion, and it is our aim to move people away from consuming fast fashion and buying useless fashion goods to more thoughtful fashion choices. There will be various fashion events taking place, including a showroom and three fashion shows: Mood-Performance-Tants, OmaMood and Antonius Fashion Show. Be fashionable, don't buy new.

Story

By 2025, all EU Member States will have to separate textile from other waste in waste collection. Fast fashion creates pollution and it is in all our interests to reduce this pollution.

We are talking to you because chances are that you also occasionally buy a thing or two from fast-fashion chains and online stores. Our events are designed for fashion consumers at every stage of their lives, we educate and engage

Experience

In 2024, you will get to take part in a range of new fashion events. The slow and sustainable fashion conference will bring together designers, producers and consumers. The campaigns, methodologies and events will focus on promoting and raising awareness of fashion reuse and the aftermarket.

If you’re a keen fashion designer, there will be both hands-on lectures and meetings with sustainable manufacturers and suppliers.

There will be truly inspiring fashion shows, and you will get to see the work of sustainable and innovative fashion designers. At the same time, we will also be giving you tips on different techniques for transforming and reusing your wardrobe and prolonging its life.

Impact

Fashion changes with the times and customs. Now, it is time for saving the world. Extending the life of garments reduces the need to recycle textiles. Clothes are not packages that you only use once!

You are what you eat and you are what you and your children wear. We will engage and inspire you to understand that fashion starts with a mindset and informed choices.

A model walking the runway.