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Tartu 2024 Live: „Is Environmentally Friendly Cultural Management Even Possible? “

Tartu 2024 Foundation’s live broadcast: „Is Environmentally Friendly Cultural Management Even Possible?“ took place on the 2th of June. The event, where experts discussed the possibilities of environmentally friendly cultural management in Estonia today and in the future, went on air from the Estonian National Museum’s live studio. A comedic instruction video, in which a well-known Estonian actor performed the role of a cultural manager attempting to organise a sustainable event, also premiered at the Tartu 2024 online event.

07. Jun Kaidi-Lisa Kivisalu

Triin Pikk, Tartu 2024 programme line
Tartu with Earth manager commented: “Cultural events that affect many people
can also be trailblazers in environmental developments. Together with experts
and cultural managers, we have compiled a practical guide for making
sustainable decisions that will be useful for operators in various fields – be
they managers of cultural and sports events, conferences or even tourism.”

Pikk adds: “The title of European Capital
of Culture gives us the opportunity to be spokespeople on major issues that are
important to us. Sustainability is important for Tartu and Southern Estonia,
and it is also reflected in the forthcoming European Capital of Culture
cultural programme which will follow the Tartu 2024 environmental strategy and

Cultural organisers from fields ranging from
music to sports talked about their experiences with environmentally friendly
cultural management and challenges and opportunities they have faced. Kirsika
(Viljandi Folk Music Festival), Oliver Kivimäe (Club Tartu Marathon)
and Paul Lepasson (cultural organiser, SÜNK) participated in the roundtable
discussion. The conversation was moderated by Kadri Kalle, one of the founders
of the sustainable event management consulting company Acento and compiler of
the “Let’s Do It” plan for a clean world. The event was opened by
Urmas Klaas, Chairman of the Tartu 2024 Foundation Supervisory Board and the Mayor
of Tartu.

Photo: Kiur Kaasik

The live broadcast introduced to the wider
public the recently published Tartu 2024 environmental strategy and guidelines for
organising environmentally friendly events. The aim of the strategy is to place
the European Capital of Culture’s environmental activities into the wider
global and European context and to determine the most important environmental
aspects in Estonia based on the example of Tartu and Southern Estonia. The City
of Tartu will use the guidelines already this summer when organising the
Car-Free Avenue, which will take place from July to August.

According to Acento expert Raimo Matvere, today the
continuity of cultural events is interpreted more and more widely. “The
goal of event organisers is to create something special and lasting, but it is
often forgotten that an increasingly important factor in the continuity of
events is their sustainability in the environmental sense. It is important to
keep in mind that the impact of any event does not end with just the event
itself, but increasingly the actual scale of the impact of all activities must
be considered. Tartu 2024 is undoubtedly a prominent leader in this field in

The strategy was created in collaboration with the
Tartu 2024 Foundation, the City of Tartu, the event consulting company Acento,
the Tartu County Development Association and cultural managers in various
fields. The event was broadcast on Facebook, Tartu 2024 homepage and in the
Geenius portal.