Branded products

With A. Le Coq – the main supporter of European Capital of Culture Tartu 2024, we’ve crafted a special pair of drinks for the occasion: Lust and Lillepidu.

These two beverages are designed to quench both your thirst for culture and your thirst for refreshment during the most important events and gatherings in 2024.

The official torte of European Capital of Culture Tartu 2024. Tartu 2024 torte is a handcrafted carrot-sea buckthorn sponge cake with cream cheese and lingonberries.

Let’s celebrate the number one event in Estonia with a slice of cake!

Producer: Gustav Cafe

European Capital of Culture Tartu 2024 ice cream in a sugar cone – a particularly smooth and richly creamy ice cream made according to a classic sundae recipe, it carries on the tradition and culture of ice cream making.

Tartu 2024 ice cream is a real crème de la crème of culture!

Producer: Premia

Tofu bar with cranberry filling in vegan chocolate coating.

High from protein. Made in Viljandi.

Producer: Deary

The Elix 24 product line is the official Tartu 2024 schnapps! The series includes top-quality liqueurs infused with aronia and juniper berry, as well as sea buckthorn and lemongrass.

These are the masterpieces of Peninuki’s head bartender, Kristo Sauela! Elix 24 is produced in small batches of 100 bottles each, using the highest quality local ingredients.

Producer: Peninuki

The official cake of the European Capital of Culture Tartu 2024. Tartu 2024 cake is a handcrafted carrot-sea buckthorn sponge cake with cream cheese and lingonberries.

Let’s celebrate the number one event in Estonia with a slice of cake!

Producer: Gustav Cafe

The official bread of the European Capital of Culture Tartu 2024 is inspired by local ingredients, recipes and home bread baking traditions. The bread has a sweet taste and is rich in fiber thanks to the sprouted grains.

Producer: Lõuna Pagarid

The official soups of the European Capital of Culture Tartu 2024

The beloved Salvest soups have a new design for the year of the European Capital of Culture. Homemade flavours for the taste of every culture lover.

Producer: Salvest

The packaging of Tere milk, which has been loved by Estonians for many years, got a new look for European Capital of Culture title year.

Producer: Tere

iILLIMOR x Tartu 2024 dress. To celebrate the unique experiences of the European Capital of Culture, Tartu 2024, together with iLLIMOR, has created an exclusive limited collection which highlights local sustainable fashion.

All iILLIMOR products are designed and manufactured in Tartu, and made of environmentally friendly fabric TENCEL™, which is produced from sustainably sourced eucalyptus tree farms. It’s durable, soft and breathable.

Producer: iLLIMOR

iILLIMOR x Tartu 2024 sweater. To celebrate the unique experiences of the European Capital of Culture, Tartu 2024, together with iLLIMOR, has created an exclusive limited collection which highlights local sustainable fashion.

All iILLIMOR products are designed and manufactured in Tartu, and made of environmentally friendly fabric TENCEL™, which is produced from sustainably sourced eucalyptus tree farms. It’s durable, soft and breathable.

Producer: iLLIMOR

iILLIMOR x Tartu 2024 t-shirt. To celebrate the unique experiences of the European Capital of Culture, Tartu 2024, together with iLLIMOR, has created an exclusive limited collection which highlights local sustainable fashion.

All iILLIMOR products are designed and manufactured in Tartu, and made of environmentally friendly fabric TENCEL™, which is produced from sustainably sourced eucalyptus tree farms. It’s durable, soft and breathable.

Producer: iLLIMOR

KIRA x Tartu 2024 special collection for the European Capital of Culture. Tartu 2024 boots are made in Tartu at the Samelin AS production, where military, security, and hiking boots have been crafted for decades. The Tartu 2024 models are available in limited quantities and each pair comes with a serial number.

Producer: KIRA

Check out the exciting selection of European Capital of Culture fan merchandise from the Tartu 2024 online store. Available are t-shirts, hoodies, caps, socks, tote bags, pins, thermoses, and much more for every taste! Wear European Capital of Culture Tartu 2024 fan merchandise with pride and buy them as gifts for all your friends!

Producer: Sokisahtel

Goat’s Milk-Dandelion handmade soaps with Ginger. A unique soap developed to celebrate Tartu 2024!

Ingredients: olive oil, coconut oil, goat’s milk (23%), shea butter, castor oil, dandelion flowers, dandelion root powder, ginger essential oil.

The soaps are made by hand using the cold process method from 100% natural ingredients.

Producer: Nordic Soapfarm