next International Kultuurikompass forum takes place
on Thursday, 25 November 2021

Dear culture managers and artists, European Capital of Culture Tartu 2024 friends, representatives of Tartu’s twin cities and members of the European Capital of Culture network!

The Kultuurikompass forum will start again on the 4th of March 2021! This time we will meet online to discuss the audience and how to get to know them better.  

The distance between organisers and their audiences has undoubtedly grown due to the restrictions of the pandemic. We would also like to meet with the audience of our forum face-to-face, yet we cannot. Hence, this time we will focus on audience studies, because it is especially important to know how to build strong ties with your audience, when the cultural life restarts.
We will answer the questions: Why and how to conduct audience studies? What does long-term audience surveying give us? What to do with the findings of your audience study? 
Who will speak at the forum:  Eva Saar (Jazzkaar), Rasmus Kask (Estonian Open Air Museum), Maarja Mänd (Tartu New Theatre), Sven Luka (Imagine\TBWA). Moderator: Juhan Hellerma. All presentations will be in Estonian. Participation is free.

    What is Kultuurikompass?

    Kultuurikompass is a capacity building programme for culture managers, artists, creative and social entrepreneurs in Tartu and Southern Estonia. We invite everyone to learn from each other because knowledge and experience exchange help entrepreneurial and responsible cultural managers find new and more diverse audiences, and achieve their goals. 

    Kultuurikompass programme consists of forums and seminars, and it is developed by the Tartu 2024 Foundation and Tartu City Government in cooperation with partners from around the whole Southern Estonia. The first forum took place in January 2019 and by the end of 2020 there 2 international forums, 6 forums, and 2 side events have taken place.