Skip to main content


During the year of the European Capital of Culture, hundreds of unique cultural events await us!

European Capital of Culture Tartu 2024 title year is full of exciting and unique cultural events. This presents a wonderful opportunity for engaging interviews, thought-provoking articles, opinion pieces, event reviews, and captivating photo captures.

Accreditation is not required for covering Tartu 2024 events, but we kindly request that you coordinate your participation with our press department to ensure convenient access to the events and, if necessary, to connect interviewers with interviewees.

Tartu 2024 has prepared a comprehensive folder with various press materials and guidelines. Here, you will find introductions to our spokespeople, the programme, marketing materials, logos, presentation templates, and brief event descriptions.

The Tartu 2024 Foundation manages the overall communication for the European Capital of Culture, while the projects included in the programme are responsible for their own communication activities.

For all press-related inquiries, please send an email to [email protected]


Marketing Materials

Vision book

Arts of Survival is the vision book of Tartu 2024 European Capital of Culture.

Many ECoCs publish a detailed programme catalogue before the title year. We could have done the same but these days, the most up-to-the-minute information about the events is easily found online. A programme book compiled with the best intentions could easily become dated, turning out to be no more than a souvenir at the expense of the environment.

Our book is different

Even though it also includes examples of characteristic projects, its core consists of the values underlying the Tartu 2024 programme. It’s what was and is in our hearts in Tartu and Southern Estonia while thinking of Arts of Survival and the future of the world in the 21st century. We are sure that these issues will not become dated anytime soon but will spark new debates, helping to create and make sense of a more caring, nature-friendly and responsible culture and urban space.

Even though Tartu 2024 takes place in globally difficult times, our programme is still also full of joy and hope.

We believe that the most crucial task of a European Capital of Culture is to give people strength and courage to dream about the future again, to change themselves and the world with the choices made in the arts and everyday life. We invite all of you to Tartu and Southern Estonia to join us in this in 2024!