Media

The Tartu 2024 Brand Book describes the essence of the European Capital of Culture Tartu 2024 in thoughts, words, symbols, colours, photos, and videos. The Brand Book is a compilation of Tartu 2024 elements to consider when creating materials. Here, you’ll find guidelines and examples on how to use them.

Here you will find the official Tartu 2024 logo. We recommend using the full-form logo (Tartu 2024 + the title: European Capital of Culture). Logos are available in the folder in Estonian, English, Finnish, Latvian, French, German, and Lithuanian. All logos are provided in PNG, AI, PDF, and SVG file formats. Permission is required for logo use!

All Tartu 2024 photos can be used in materials related to Tartu 2024. When publishing an image, it is mandatory to credit the photographer’s name and Tartu 2024 (e.g., Maanus Kullamaa / Tartu 2024). If you’d like to access more photos or intend to use them extensively in your materials, kindly reach out to us.

The collaboration between Tartu City and Southern Estonia for becoming the European Capital of Culture started in 2018. In the following year, 20 municipalities signed a cooperation agreement. In that same year, the title of European Capital of Culture for 2024 was won with the Candidacy Book of the Arts of Survival.